Ethical Fashion: Our New Approach to Production

On-Demand “Purple Ocean Moon” Sweatshirt

Since the very beginning, the core of my design ethos has always been about making clothes that are made to last. Every piece has a primary focus on design, functionality and expression. As a brand, I’ve always favoured timeless styles over passing trends. I’m recognised by the use of natural fibres and materials that are thought to endure and should have a long lifespan. I want you to be wearing my clothes years and years from now.

As a small business based in Dublin, Ireland, it is quite hard to compete with the big brands and mass production giants, especially if you want to use sustainably sourced materials and production practices. That being said, my intention was never to produce to waste. In a conscious effort of becoming more eco-focused, I decided to only produce what it’s sold by partnering with on demand manufacturing companies.

Combining my approach to design with a focus on less waste and minimising the production of extra stock, when you buy one - or more - of my pieces, they may be produced in the EU or North America. Based on your geo-location, the order is fulfilled in the area closer to the delivery address reducing carbon footprint as a result of shipping through shorter distances.

I know there isn’t one solution to the issues the fashion industry and our planet are facing, however, big or small, Alex D’Paula wants to take action now, in a humble but hopefully meaningful way.

Moving forward, one of my main goals as a person and as a designer is to use more and more recycled, repurposed or more sustainably sourced materials.

100% Recycled Tees - 60% Recycled Cotton and 40% recycled polyester.