About Our Sustainable Brand

Since the very beginning, the core of our design ethos has always been about making clothes that have meaning and that are made to last. Every piece has a primary focus on design, functionality and expression. As a brand, we’ve always favoured timeless styles over passing trends. Alex D’Paula always believed clothes have a meaning of their own and are not just for dressing. Our designs are recognised by the use of natural fibres and materials that are thought to endure and should have a long lifespan. We want people of all colours, genders and sizes to be wearing our designs for years and years from now.

About the Designer

Irish-brazilian designer Alex D'Paula is an experienced Fashion Designer with a restless soul.

His work is grounded in the development of new shapes and exquisite finishes. He is a dedicated professional that believes clothes have a meaning and are not just for dressing.

Alex established his brand in 2009, straight out of university. Since then, the designer has showcased his work in platforms such as Fashion Rio (Rio de Janeiro, Brazil), Capital Fashion week (Brasília, Brazil), Wuhan Fashion Week (Wuhan, China), Samsung Designer of the Year (Dublin, Ireland), Budweiser Dream Job (Ireland).

As a designer, he has extensive experience in collection development, ready-to-wear, evening-wear, hand crafted tailoring, knitwear, and bespoke fashion. Not to mention his expertise in corporate projects and uniforms, having developed uniform projects for Vodafone Ireland, PaddyPower, Semi-Novos Localiza and Usiminas.

Experience

2009 – to date Creative Director & Fashion Designer @ ALEX D’PAULA [BH / Brazil > Dublin / IE > Amsterdam | NL]

2014 – 2017 Creative Director and Fashion Designer @ A.GRANDT  [Dublin / Ireland]

2013 – 2014 Visual Merchandiser Menswear & Window Display @ HOUSE OF FRASER [Dublin / Ireland]

2011 – 2013 Senior Visual Merchandiser. @ GAP [Dublin / Ireland]

2006 – 2012 Senior Womenswear Designer and Managing Partner @ RENATO LOUREIRO [Belo Horizonte / Brazil]

Awards

2015 Second Place winner @ The Budweiser Dream Job Competition [Ireland]

2014 Excellence Award Winner @ WUHAN FASHION WEEK - [China]

2014 Winner @ The Vodafone Design Uniform Competition - [Ireland]

2013 Finalist @ The Samsung Designer Of The Year - [Ireland]

2009 Runner Up @ MG Launches New Creators - Competition To Discover New Potential Designers in the State of Minas Gerais. [Brazil]

2009 Golden medal Fashion Designer and best collection @ FUMEC University Award - awarded a scholarship for the post-graduate program in the same university - [Brazil]

Education & Courses

2014 – 2016 The National Tailoring Academy at Louis Copeland / DIT, Dublin - Masters in Tailoring & Bespoke Fashion.

2013 University of the Arts London: Central Saint Martins London / UK -  Draping Womenswear.

2011 University of the Arts London: Central Saint Martins London / UK - Pattern-making Experimental And Explorative  Approaches I & II.

2010 FUMEC University Belo Horizonte / Brazil - Post-grad in Fashion Design.

2005 – 2009 FUMEC University Belo Horizonte / Brazil - Honours Bachelor Degree in Fashion Design.